The major objective of a ‘standard test market’ usually is .
a. To examine the effects...
Business, 11.02.2020 03:58 dillondelellis2006
The major objective of a ‘standard test market’ usually is .
a. To examine the effects of minor changes in marketing programs
b. To ‘forecast’ potential sales for new products prior to their commercialization
c. To test the effects of alternative advertisements for their ability to gain consumer attention and brand name recognition
d. To test the effects of price changes on sales revenue under ‘real market conditions.’
e. To test the effects of price changes on sales revenue under conditions in which competitors are not likely to know the test is being conducted.
Answers: 1
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