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Business, 11.02.2020 02:20 discolldiane7351

A company is entering the deodorant market Its marketing manager decides that the market should be divided on thebasis of whether the consumers are nonusers, light users, or heavy users of deodorants. Which ofthe followingapproaches to segmentation is the company using?a. A priori segmentationb. Empirical segmentationc Post hoc segmentationd. A posteriori segmentation

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