The balanced scorecard:

a. is not comprehensive, since it doesn't include all the critical success factors which contribute to competitive success.
b. focus managers' attention to bottom line profits.
c. is forward looking, stressing nonfinancial measures that can lead to benefits in the future.
d. fails to reflect environmental and social effects of the firm's operations.
e. is heavily weighted toward the financial critical success factors.

Letter c is correct. Is forward looking, stressing nonfinancial measures that can lead to benefits in the future.

Explanation:

The balanced scorecard is a methodology whose focus is to assist the strategic management of a business, integrating managers and employees to work focused on obtaining long-term objectives and goals according to the company's current projects and results.

This methodology consists of actions focused on the business vision, so that there is an improvement in the management of long-term objectives, making the vision concrete through the monitoring and control of indicators to verify if the business plans are being fulfilled.

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