When nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them, nike is using which of the following marketing formats

Grass-root marketing

Explanation:

Grassroots marketing is a business promotion strategy that aims to create product awareness from the ground moving up. In this approach, marketers usually move to regions and estates to meet their target clients. Marketers seek to gain the support of groups of customers and hope they will spread good words about the brand.

Grass root marketing is unlike the expensive commercial advertising whose messages originate from the top coming down. The action by Nike of getting close to potential customers is an example of grassroots marketing. The company is sponsoring a local event and giving away free samples with the intent of getting noticed by participants of the games. It expects all the attendant to spread good words about the company products and brand name.

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.

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