When it first opened for business, home depotclaimed to offer better products at lower prices. thishard-to-sustain value proposition is

a) more-for-the-same
b) more-for-less
c) more-for-more
d) same-for-less
e) same-for-more

B. More for Less

Explanation:

Value Proposition

Value proposition represents a mix of benefits offered by to consumers on products, services or brands to kindle their interest and make them purchase the product or ask for the service. It presents the value of patronage.

The More for less proposition is consumer centered in the sense that it is aimed at providing the consumers with more benefits than the cost of such benefits.

While the more for less proposition is most appealing, it is quite hard to sustain as the company will need to put in more resources than it gets to promote the value proposition. Usually, this proposition will bring a loss to the business because the selling price of goods for instance will not make up for the cost of producing those goods.

Although it is hard to sustain, new businesses make use of this propositioning to attract customers just as Home Depot claimed to have done.

the answer is a.

by: nicholas dooley

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