Ikea offers young customers a selection of home furnishings featuring good design, function, and acceptable quality at low prices. ikea is using which business level strategy?
a. cost leadership
b. focused cost leadership
c. differentiation
d. focused differentiation

focused cost leadership                                            

Explanation:

A focused plan for cost management needs price-based rivalry to same a limited sector. A business that implements this approach will not automatically offer the industry's cheapest prices. Rather it pays low prices in competition with other firms that operate within the intended audience.

An crucial point in these techniques is that the essence of the small target audience differs throughout firms using a focused approach of cost management.

In some instances, demographics define the target group. Thus, from the above we can conclude that the correct option is B.

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