Which of the following actions taken by salespeople may be considered unethical?
a. forcing a customer to buy only from the salesperson's organization
b. misrepresenting their products
c. offering special inducements to the employees of a prospect
d. linking the sale of one of the salesperson's products to the purchase of one of the buyer's
e. all of the above may be considered unethical

Letter e is correct. All of the above may be considered unethical.

Explanation:

In this question, all items can be considered unethical due to the fact that, in all alternatives, there is pressure to sell and a lack of transparency in the seller's conduct towards the company and the consumer.

Anti-ethical practices generally occur when there is internal pressure for salespeople to increase sales volume, so this is not an ideal practice for building customer relationships and achieving long-term results.

Ideally, salespeople should be trained to use ethical sales techniques, which increase organizational value, consumer satisfaction and perception, as well as helping to build long-lasting and profitable relationships with consumers.

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