Alocal theatre group wants to increase the membership and attendance at its performances. to do​ so, it hosts free​ shows, offers standup comedy​ nights, and sends volunteers to the local high school. in what is the theatre group​ engaging?

a. market research
b. societal marketing
c. product placement
d. advertising
e. market exchange

E) Market Exchange

Explanation:

Market exchange refers to at least two people or firms trading one good or service for another. In this case, the theater group is trading a free show and other promotional activities (standup comedy nights, and volunteer work) in exchange for higher membership to their group or higher attendance to their shows.

A trade does not necessarily imply a money exchange, it can also include goods or services that provide utility for the other party. For example, an increase in group membership will help the theater group perform better.  

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