Is the dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.

a. blogging
b. microblogging
c. sales promotion
d. narrowcasting
e. direct marketing

d. Narrowcasting is the dissemination of information to a fairly small, select audience that is defined by its shared values, preferences, or demographic attributes.

Explanation:

Narrowcasting as described above is the transmission of information usually through television cable to a target audience who share a common preference. It involves the conveyance of visual content. The idea of narrowcasting was brought forward by Joseph C.R. Licklider, an American psychologist who thought of a way in which the right content can be delivered to the right audience at the right time. The information delivered can either be commercial or informational in nature.

Narrowcasting is still a revolutionary idea to this date since it gives businesses the opportunity to market their products to the right audience. In this way businesses can efficiently cover the target audience as a strategy of business marketing. The target audience are potential customers that can be transformed into loyal customers.

Narrowcasting has two main benefits;

1. Content diversity

Narrowcasting enables businesses to disseminate a variety of content to a specific audience. The content always serves a variety of purposes depending on the intention of the strategy.

2. Cost-effective

Narrowcasting can be relatively cheap as compared to print media, as visual display purchase is always one-off. Content adjustment is also easy and cheaper.

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