When marcus sent his daughter to college, he purchased a house near campus for $95,000. empty lots in the area sold for approximately $10,000 at the time. after she graduated, marcus decided to keep the house for use as a rental. the fair market value at the time of the conversion was $160,000 and the price of the land had risen to $20,000. the basis for depreciation of the house is ) $85,000(b) $95,000(c) $105,000(d) $140,000

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.