What type of market should be considered for these services or products: a diet and weight loss clinic located in a new suburban community? micro-market

mass-market

untapped markets

targeted markets

redefined market

Targeted markets

Explanation:

A Micro-market is the one where we focus on fewer number of people, less number of competitors, less number of products or services are compared and in our case we are only focusing on a single services or products which is located in new suburban community known as A diet and weight loss clinic.

In order to find the correct answer first we need to discover what are the meanings of the terms specified in the given options.

Mass-market is a strategy in which firm decides to ignore market segment differences and appeal the whole market with one offer. Here we are talking about suburban community for sure so that option is definitely not correct.

Untapped markets is the strategy which is yet to be discovered as the name suggests and in our example it could be a certainty that during certain hours there is no business in a diet and weight loss clinic and what measures a firm can take in order to reveal business during those hours.

Target Marketing, as the name suggests that when we aim or focus on one point is called target marketing. So say for instance in our example A diet and weight clinic will focus on a particular audience and will divide into a segment. Now whoever will require a diet and weight loss, obviously will be the people in the suburban community that needs emphasizing, understanding and supporting and definitely this will be a market strategy for a diet and weight loss clinic.

Redefined Market is a strategy where you have to cope with changes and challenges and a diet and weight loss clinic will definitely need improvements over the time but not definitely require changes and challenges which is usually adhered in technology sector of industry.