Memorable advertising messages that are easy to recall and remember should possess which of the following characteristics?

a. testimonial advertising

b. prospectingc. all of the above are important

The correct answer is the option A: Testimonial Advertising.

Explanation:

On the one hand, the term of testimonial advertising refers to the action that consists creating an advertise that includes a person's written or spoken statement extolling the virtue of the product that is being advertised. Moreover, this type of technique is characterized by the fact of being used commonly in the sales to the ordinary people because they are the ones that would feel and impact when it comes about someone other giving personal opinion about the product and that is why a testimonial advertising is a characteristic that may be included in a memorable advertising message.

On the other hand, the term prospecting refers to the process of identifying a potential consumers.  

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