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Business, 11.01.2020 06:31 shira35

Customers in the adopter category, on average, possess higher discretionary incomes, are often higher in social status, and more knowledgeable about new products. these adopters are most willing to take more consumption-related risks. however, this category is less likely to contain opinion leaders that influence others to buy. a. early adopters
b. innovators
c. laggards
d. early majority
e. early majority

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