The voting paradox suggests that the "voting market," as represented by elections,
a) leads to a superior outcome in representing consumer preferences compared to the private market for goods and services.
b) may often lead to an inefficient outcome in representing consumer preferences compared to the private market for goods and services.
c) is no different from the private market for goods and services in terms of representing consumer preferences.
d) may not lead to an efficient outcome but certainly leads to a more equitable outcome in terms of distributing goods and services.

B) May often lead to an inefficient outcome in representing consumer preferences compared to the private market for goods and services.

Explanation:

By definition the "Condorcet paradox (or th voting paradox) in social is a situation noted by the Marquis de Condorcet in the late 18th century, in which collective preferences can be cyclic, even if the preferences of individual voters are not cyclic". And that can be extrapolated to Business since the people tend to change their preferences in a cyclic process.

A) Leads to a superior outcome in representing consumer preferences compared to the private market for goods and services.

False the paradox is not about the comparison between consumer and private market.

B) May often lead to an inefficient outcome in representing consumer preferences compared to the private market for goods and services.

Correct duee to the cyclic change we will have an inefficient outcome in order to describe the consumer preferences in all the markets.

C) Is no different from the private market for goods and services in terms of representing consumer preferences.

That's FALSE the private market have own characteristics and typical patterns associated to the consumer preferences.

D) May not lead to an efficient outcome but certainly leads to a more equitable outcome in terms of distributing goods and services.

We can't ensure that we will have more equitable outcome since the the paradox not ansure this, but we can say that we will have an ineffcient outcome since the preferences will change.