Business, 06.01.2020 19:31 coralaguilar1702

One reason there is a need for integrated marketing communications is that

a. communication channels today are less fragmented than in the past.
b. messages from companies come from a single source.
c. consumers don't distinguish between content sources the way marketers do.
d. companies often integrate their various communication channels.
e. consumers today distinguish brand-related content from different sources

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One reason there is a need for integrated marketing communications is that

a. communica...

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