For the past several years, alex ca has operated a part-time consulting business from his home. as of october 1, 2010, alex decided to move to rented quarters and to operate the business, which was to be known as ataha consulting, on a full-time basis. ataha consulting entered into the following transactions during october:

oct. 1. the following assets were received from alex ca: cash, $18,000 accounts receivable, $5,000 supplies, $1,500; and office equipment, $10,750. there were no liabilities received.

Jared harless shattered his elbow in a snowboarding accident and decided to visit a doctor at smith union hospital for treatment. in most large organizations, several people are responsible for the buying decisions. these buying-center participants can include employees who have a formal role in purchasing decisions (i.e., the purchasing or procurement department), members of the design team for a new product, top managers, and employees who will be using the item being purchased. these employees are likely to play different roles in the buying process. vendors must understand these roles and adapt the marketing process appropriately for different individuals and for the buying center as a whole.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.

After testing its water, a city water department issues a report to the related citizens, noting what chemicals have been identified, their doses, and the estimated risks of exposure at these levels. this report represents a type of