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Business, 31.12.2019 00:31 emilyturchon

johnny's shop-and-pay is a regional grocery chain, and its marketing manager is trying to determine the profit-maximizing coupon program for the store's laundry detergent brand. coupon users at the store have an elasticity of demand for this product that equals minus3, and the elasticity of demand for non-users of the coupon for the store brand equals minus1.5. if the full retail (undiscounted) price of the detergent is $10 per box, what is the optimal discount to provide for coupon users?

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