Economists refer to this pattern, the which means that as a person receives more of a good, the additional or marginal utility from each additional unit of the good declines.

The law of diminishing marginal utility

Explanation:

Simply put, as more (additional unit) of a good is consumed the lesser the marginal utility or satisfaction derived.

For example, a child might request a certain type of chocolate form his parents for a period of time.

After sometime, the child may buy less and choose another type of chocolate or prefer to buy cake instead because the satisfaction he initially got from the chocolate is diminishing.

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