True/false
the process of involving coordination of a variety of different communication tools used to deliver a common message and impact customers

The question is incomplete. The complete question should be;

"The process involving coordination of a variety of different communication tools used to deliver a common message and impact customers' perceptions and behavior is known as "

Integrated Marketing Communication

Explanation:

Integrated marketing communication involves an organization using a mix of communication tools in conjunction with each other, with the aim of passing a common message across to its customers, to influence decisions they make regarding the organization's products or services.

The goal of such a communication effort is to satisfy customer needs, improve sales and increase profits.

answer; institution;