Business, 21.12.2019 00:31 shay7298

Over the past decade, brands that were once available only to the wealthy have created more affordable product extensions, giving a far broader range of consumers a taste of the good life. jaguar, for instance, launched its x-type sedan, which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury. by marketing to people who desire a luxurious lifestyle, jaguar is using: . demographic segmentation. b. psychographic segmentation. c. geodemographic segmentation. d. attitudinal positioning. e. lifestyle positioning.

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