Art likes to invest his spare cash in the stock market. in the past, he has focused on growth stocks and long-term value to take advantage of the preferential tax rate on long-term capital gains. he recently learned that this rate is also available for dividend income. however, he is confused by his brokerage statement, which lists both qualifying dividends and nonqualifying dividends. for art’s benefit, investigate the requirements under which dividends qualify for the preferential tax rate. write a letter to art communicating the results of your research.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.