Julie is developing a budget for her firm's imc program. first she sets objectives. then she chooses media, and finally she determines the cost for each product to be promoted. julie is using the method of establishing an imc budget.

These are the options for the question:

a. track and decode

b. objective-and-task

c. reach and frequency

d. rule-of-thumb

e. sender-receiver

And this is the correct

b. objective-and-task

Explanation:

This answer is self-explanatory. Julie is using the objective-and-task method because she is first establishing a clear objective, and after that, she is determining the tasks that need to be done in order to attain that objective.

This is a very efficient method for budgeting because it is well-grounded in reality, and takes into account only those things that are essential to achieve a goal.

b.

c.

d.

g.

those r all of them i believe

answer; exemplars;