The is the belief that the firm should dedicate all of its planning, policies, operations, and efforts to the satisfaction of the customer

The answer would be MARKETING

Explanation:

"Marketing is not the art of selling what is offered, but of knowing what should be sold"

It is important to take into account the 4 p´s

1. Product Policies

2.  Price Policies

3. Distribution Policies

4. Promotion Policies

Influential factors  can be:

1. Political Factors

2.  Legal Factors

3. Cultural Factors

4.  Economic factors

5.  Demographic Factors

6.  Natural resources

7. Socio-Economic Structure

Marketing concept

Explanation:

Marketing concept is a philosophy which led to the belief that consumers are driving forces that are important to the success of businesses. As such, firms or companies have to first determine or assess the needs of consumers.

When the needs have been determined, a firm or company can design and dedicate plans,  policies, efforts and operations towards satisfying customers needs in ways that would make the firm or company beat competition from their competitors.

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