Business, 17.12.2019 22:31 raytaygirl
Refer to scenario 11.1. p& g marketed tide basic as a detergent that could perform the basic functions of its signature tide products at a lower price to the consumer. this was an attempt to create a concept of the product in customers' minds. this is referred to as
a. line extension
b. product development
c. product organization
d. product modification
e. product positioning
Answers: 1
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Refer to scenario 11.1. p& g marketed tide basic as a detergent that could perform the basic fun...
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