Oliver's company is planning the launch of their hybrid cars. the company has included "never-before-seen product benefits in the hybrid cars.
which type of advertising should oliver's company use for the new cars?
oliver's company should use
advertising to launch their hybrid cars.

Oliver's company should use Guerrilla advertising  for the new cars.

Explanation:

Guerrilla advertising has gained prominence over the last 20 years, also defined as ambient advertising.  

For something unusual, it is a common term that typically encourages the user to take part or to engage in a way with it. Place, like time, is critical.  

Creative ideas and creativity are the driving forces behind clandestine advertising and marketing, not a massive budget. Very often with these promotions you will ask for forgiveness, not permission, and will distribute it through word of mouth and social media.

For example, use of promotional campaigns, viral videos, and graffiti stencils.

ans.

heterothermic organisms include those organisms that can switch between homeothermic (having body temperature higher than environment) and poikilothermic (having variation in internal body temperature) strategies.

some migratory birds show heterothermy as they decrease their metabolic rate during cold nights to keep their body temperature low. drop in metabolic rate allows increase in production efficiency of birds that reduces the internal body temperature to make it equal to external cold temperature during cold nights.

thus, the correct answer is 'birds allow their temperature drop in order to increase their production efficiency.'