Regardless of the objective of an advertising campaign, each campaign's objectives must be:

a) sincere and emotional.
b) consistent with those of the available media.
c) either informative or persuasive but not both.
d) specific and measurable.
e) designed for use in both a pull and a push strategy.

the answer should be a)

answer; is usually (less than) the socially optimal level of consumption;

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

answer; is the sum of all individual demands curves;