Carlson hotels worldwide is one of the world's leading hotel companies with five brands spanning luxury to economy, including radisson hotels and country inns. in the first advertising campaign for carlson hotels, its commitment to service was extolled and a loyalty program that allowed guests to earn redeemable points when they stayed at any carlson hotel was introduced. this is an example of type of corporate advertising

M. cotteleer electronics supplies microcomputer circuitry to a company that incorporates microprocessors into refrigerators and other home appliances. one of the components has an annual demand of 235 units, and this is constant throughout the year. carrying cost is estimated to be $1.25 per unit per year, and the ordering (setup) cost is $21 per order. a) to minimize cost, how many units should be ordered each time an order is placed? b) how many orders per year are needed with the optimal policy? c) what is the average inventory if costs are minimized? d) suppose that the ordering cost is not $21, and cotteleer has been ordering 125 units each time an order is placed. for this order policy (of q = 125) to be optimal, determine what the ordering cost would have to be.