Amarketing professor in ithaca, new york, maintains a museum of failed consumer products. most new products in this museum failed during the stage of new product development, when they are introduced to a limited geographic area. multiple choice pretesting product launch test marketing product development concept testing

One of your new suppliers, kim, has been hearing rumors about your firm’s lack of capability to deliver high quality products and writes an email asking you to address the claims being made. in replying to her, you want to be sure that you are very clear and leave no room for misinterpretation. which of the following aspects of effective communication should you give the most attention? (a) making sure you understand kim’s areas of expertise. (b) supporting your reply with relevant data and facts. (c) establishing your credibility as an expert. (d) paying attention to implied communications.