Multichannel marketing: a. creates greater elasticity of demand for its products. b. can leverage the value-adding capabilities of different channels. c. creates greater inelasticity of demand for its product. d. allows firms to legally circumvent paying taxes on revenue generated by online sales. e. allow customers to avoid shipping and handling charges.

When the federal reserve buys and sells bonds to member banks, it is called a. monetary policy b. reserve ratio c. interest rate adjustment d. open market operations

Which of the following best explains why online retail companies have an advantage over regular stores? a. their employees make less money because they mostly perform unskilled tasks. b. they are able to keep distribution costs low by negotiating deals with shipping companies. c. their transactions require expensive state-of-the-art technological devices. d. they have a larger number of potential customers because people anywhere can buy from them.

Free rein leaders can be described as: a. dictatorial b. authoritarian c. democratic d. permissive