Stew leonard's has created what has been the "disneyland of dairy stores," complete with costumed characters, scheduled entertainment, and a petting zoo. it's built 30 additions onto the original store, which now serves more than 300,000 customers each week. this legion of loyal shoppers is largely a result of the store's passionate approach to customer service. instead of focusing on individual transactions, stew and his staff are putting a priority on
a) decreasing customer-perceived valueb) managing partner relationshipsc) attracting "butterflies"d) converting "strangers" into "butterflies"e) capturing customer lifetime value