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Business, 11.12.2019 02:31 jenny8460

Sales of sports drinks have increased by 18 percent since 2002. much of the category's growth is driven by reaching new demographics, including ethnic groups, children, and more-serious exercisers. in march 2002, gatorade launched xtremo, a sports drink targeting hispanic athletes. the new sports drink is sold in flavors such as mango, tropical, and citrus that appeal to hispanics. to the hispanic athlete, xtremo would have a high degree of when compared to other sports drinks.

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