direct(s) its marketing activities (primarily advertising, consumer promotion, and direct and digital media) toward final consumers to induce them to buy the product.

a. a push strategy
b. product communications
c. personal selling
d. integrated communications
e. a pull strategy

(E) Pull strategy

Explanation:

 The pull strategy is one of the type of technique that basically used for attract the customers for buying the products and the services by using the promoting or the advertising strategies.

 By using the various types of pull tactics we draw attention of the customers towards the products.

The main advantage of the pull strategy is that in this we use the various types of promotion strategy and the digital media for marketing our brands and products.

Therefore, Option (E) is correct.  

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