To monitor changes in the marketing environment effectively, marketers must engage ina) environmental scanning and analysisb) economic scanningc) self-regulatory analysisd) market research analysise) information collecting

The correct answer is (A)

Explanation:

Environmental scanning is critical to monitor changes in marketing environment. Environmental scanning is a process which is implemented to examine the significance of the social affair of data from associations inside and outside situations, and careful checking of these conditions to distinguish future dangers and openings. The process of environmental scanning consists of  deep analysis of the environmental aspects . It is the investigations of all factors that may influence the future of the association.

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