Zia is charged with creating the marketing plan for her company’s new interactive chemical elements chart product. what previous marketing step will greatly assist her in developing the marketing plan?

Here are the possible answers:

a.The previously developed market requirement definitions

b.The new product ideas brainstorming chart

c.The defined product screening process

The answer is: a. The previously developed market requirement definitions

Explanation:

The MRD document (market requirement definitions) is usually the output of market research, where marketers determine what type of product would gain the most traction among consumers, as well as what is their specific need that is not catered.

This way, she would precisely see what is the previously identified need of the consumers, and what are the characteristics of her target group. This document is one of the first steps in effective product management.

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