Let’s say you’re evaluating a customer of your organization as a potential brand advocate. in addition to the three r’s, what’s another criteria you could use to determine whether this person would represent your organization well?

The other criteria to determine whether the brand advocate would represent your organization well is brand affinity.

Explanation:

Brand affinity (loyalty) has been the most enduring and beneficial type of partnership between clients and is founded on a shared belief that consumers and companies shared common values. It is the strongest and longest-lasting kind of brand loyalty that builds unwavering trust in the relation.

One of the best methods for calculating brand affinity is clearly to ask the participants who term a label or product (known as unhelpful brand affinity) may include.

When the organization reaches customer loyalty, it means that your client has an emotional bond with your brand  

For example, think about Apple. They wait for iPhones in line for hours or sometimes even for days. Most customers of Apple will not buy tech gadgets other than Apple products .

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