While the e-business use of social media for marketing and promotional purposes is primarily for building brand awareness, acquiring new customers, introducing new products, retaining current customers, and gaining customer insight, companies often find it also important

a. improving search engine ranking and increasing website traffic.
b. providing a platform for antagonists to post comments about products.
c. showcasing public relations activities and selecting the media tools.
d. generating sales leads and improving the website visual impact.

a.

Explanation:

Other than using social media for marketing and promotional purposes in order to build brand awareness, companies also find it important for improving search engine ranking and increasing website traffic. This is because as more people share their products and the company's brand through social media it garners more exposure for the product/company, thus leading to people searching about the product/company. Which then in term moves them up in the rankings of search engine results.

answer; experimentation;

answer; purpose nondisclosure;