Capricorn creative inc., a u. s.-based advertising firm, was the first in the advertising industry to identify the growth potential of brazil and to make huge investments in its economy. as a result, the firm was able to build brand loyalty and gain experience in that country's business practices. in the language of business strategy, capricorn creative has typically benefited from

first mover advantage

Explanation:

In business strategy, first mover advantage (FMA) refers to the competitive advantage that a company can acquire by being the first company to enter a new market or market segment. In order for this first entrance to be considered an advantage, the company must gain some control of resources or hold a significant position in the market.

For example, Microsoft introduced its Surface tablets before Apple introduced the iPad but it never gained a significant position in the market, so it never had a FMA.

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