Occurs when one supply chain member perceives that another supply chain member is making decisions in a manner that interferes with the ability of the first supply chain member to achieve its own objectives. channel conflict. objective divergence. decision dissonance. channel dissonance.

Channel Conflict

Explanation:

A discrepance between the members of the supply chain of a product is a Channel Conflict wich is the mentioned case when a member of teh supply chain feels that the decitions of the previous member in the chain interferes in his work.

There are different reasons of Channel Conflict, some of them are:

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