Which of the following equations accurately describes the total number of exposures (e) of an advertising message through a given medium?

a) e = reach × frequency
b) e = (reach × frequency) / impact
c) e = reach × frequency × impact
d) e = (reach + frequency) / impact
e) e = frequency / reach

Matt and his roommate gamal argue repeatedly about wearing shoes in the house versus taking them off at the door. eventually, both are fed up with constantly arguing. they decide to sit down and talk, and not get up until they come to a resolution. this is an example of which decision-making strategy

Individual consumers belong to which step of choosing a target market? possible customers competition demographics communication

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