gigi, the owner of café mantra, gives small rewards—free movie tickets—to employees who regularly come to work on time and complete tasks assigned to them. employees who break rules or deviate from company policy, however, often get a cut in their performance-linked incentives. gigi appears to be using with her employees.
a. adaptive control
b. normative control
c. concertive control
d. bureaucratic control

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?