Yellow pages as an advertising medium have all of the following advantages except which? multiple choice they have a long life span/use period. they are a directional medium because they consumers know where purchases can be made after other media have created awareness and demand. they are available 24/7/365. they have excellent geographic coverage, reaching most households with telephones. they are easy to keep up to date.

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.