R-p packaging manufactured cellophane wrapping material that was used by kern’s bakery in packaging its product. kern’s decided to change its system for packaging cookies from a tied bread bag to a tray covered with printed cellophane wrapping. r-p took measurements to determine the appropriate size for the cellophane wrapping and designed the artwork to be printed on the wrapping. after agreeing that the artwork was satisfactory, kern placed a verbal order for the cellophane at a total cost of $13,000. when the printed wrapping material was received, kern complained that it was too short for the trays and that the art work was not centered. the material, however, conformed exactly to the order placed by kern. kern returned the material to r-p by overnight express. r-p sued kern. kern claimed that because there was no written contract, the suit was barred by the statute of frauds. what result? [flowers baking co. v. r-p packaging, inc., 329 s. e.2d 462 (va.)]

One way that marketing mix characteristics differ for organizational buying

Who is better at multi-tasking? in business, employees are often asked to perform a complex task when their atten-tion is divided (i.e., multi-tasking). human factors (may 2014) published a study designed to determine whether video game players are better than non–video game play-ers at multi-tasking. each in a sample of 60 college stu-dents was classified as a video game player or a non-player. participants entered a street crossing simulator and were asked to cross a busy street at an unsigned intersec-tion. the simulator was designed to have cars traveling at various high rates of speed in both directions. during the crossing, the students also performed a memory task as a distraction. two variables were measured for each student: (1) a street crossing performance score (measured out of 100 points) and (2) a memory task score (measured out of 20 points). the researchers found no differences in either the street crossing performance or memory task score of video game players and non-gamers. “these results,” say the researchers, “suggest that action video game players [and non-gamers] are equally susceptible to the costs of dividing attention in a complex task”

Is exploiting a distinctive competence or improving efficiency for competitive advantage. (a) cooptation (b) coalition (c) competitive intelligence (d) competitive aggression (e) smoothing