Jack determined one of the metrics he would use to gauge the level of exposure his marketing message had with his target market was the number of times the target was exposed to his message throughout the six weeks of the campaign, representing its

This represents its "frequency".

Explanation:

Frequency of a marketing message refers to how many times a target market or potential customers are exposed to the marketing message.

This is similar to "reach" but with a slight difference. Reach refers to the number of customer who have come across the message.

For example, it is possible for one customer to see the message five times. Frequency takes this into account while reach does not.

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