America first electronics inc. (afe) is preparing to launch a set of new-to-the-world medical devices that are based on the same technology. these devices promise to revolutionize the healthcare industry. afe must ideally attempt to stimulate:

a. primary demand for the product category.
b. joint demand for the product category.
c. selective demand for the product category.
d. replacement demand for the product category.

 Option A  

Explanation: In simple words, primary demand refers to the demand of a product that is new to the market. Generation of primary demand refers to attracting the customers to purchase a class of shares rather than for a particular brand.

These products are usually unique in their way and are developed through innovation and technology. Companies advertise these products to make potential costumers understand what are the uses of this product and how can it be helpful.

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