Once performance management systems are designed and evaluation measures have been developed, implementing the system and providing feedback to employees becomes the focus. think about feedback that you have received as part of a performance review. what made the process of receiving feedback beneficial or detrimental for you? the following activity will demonstrate the importance of the feedback process and managing the process to elicit positive responses and action plans from employees. once the manager and others have measured an employee's performance, this information must be given to the employee. only after the employee has received feedback can he or she begin to plan how to correct any shortcomings. although the feedback stage of performance measurement is essential, it is uncomfortable to managers and employees. fortunately, managers can do much to smooth the feedback process and make it effective.