Brainstorming is so much a part of the culture at ideo that it has its own set of beliefs about what makes brainstorming work best. ideo has created the apple mouse, the palm v, and oral-b toothbrush. all of the following improved ideo's brainstorming except:

a. morning vs afternoon meetings
b. group sizes of 6 to 10 people
c. creativity awards
d. cookies during meetings

Over the past decade, brands that were once available only to the wealthy have created more affordable product extensions, giving a far broader range of consumers a taste of the good life. jaguar, for instance, launched its x-type sedan, which starts at $30,000 and is meant for the "almost rich" consumer who aspires to live in luxury. by marketing to people who desire a luxurious lifestyle, jaguar is using: