Fabmark consultancy was asked by a client to evaluate the attractiveness of a potential project to develop a new product line. the data provided by the client included cash flow estimates (in dollars), ranking of marketability by the sales force, and ranking of different product attributes from a potential customer focus group. which of the following methods would allow fabmark consultancy to combine this information and analyze it? multiple choice
a. q-sort
b. data envelopment analysis
c. attribute ranking
d. breakeven analysis