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Business, 27.11.2019 07:31 jenaycasmall

Steven, a construction worker, tends to buy a new gadget if most of his friends have them and only after they've teased him about not having the gadget yet. he relies on reviews from his friends rather than on television or newspaper advertisements to make his purchase decisions. it can be inferred that when it comes to the diffusion of innovation, steven belongs to the group of
a. innovatorsb. early majorityc. late majorityd. early adopters

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Steven, a construction worker, tends to buy a new gadget if most of his friends have them and only a...
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