Millie is in charge of the marketing strategy for a new toothbrush her firm introduced. the toothbrush has gotten strong accolades from critics, and millie's company has taken great steps using advertisements and public relations to promote the product. the biggest hurdle to product adoption, according to millie, is that consumers are much more familiar with oral-b toothbrushes. oral-b is the company's greatest competitor and is a much more established brand name. millie plans to release a new campaign highlighting the many benefits of its toothbrush compared to its competitors. she hopes consumers will view their product as superior to oral-b's. after the campaign, millie's firm plans to offer free samples in select stores. millie is using this campaign to stimulate on the part of buyers so that they will compare their benefits with oral-b's.
a. adoptionb. trialc. interestd. evaluation
e. awareness

From a business perspective, an information system provides a solution to a problem or challenge facing a firm and represents a combination of management, organization, and technology elements. the organization's hierarchy, functional specialties, business processes, culture, and political interest groups are components of which element of information systems?

Investment x offers to pay you $5,700 per year for 9 years, whereas investment y offers to pay you $8,300 per year for 5 years. if the discount rate is 6 percent, what is the present value of these cash flows? (do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.) present value investment x $ investment y $ if the discount rate is 16 percent, what is the present value of these cash flows? (do not round intermediate calculations and round your answers to 2 decimal places, e.g., 32.16.) present value investment x $ investment y

Jordan, inc. sells fireworks. the company’s marketing director developed the following cost of goods sold budget for april, may, june, and july. april may june july budgeted cost of goods sold $62,000 $72,000 $82,000 $88,000 jordan had a beginning inventory balance of $3,000 on april 1 and a beginning balance in accounts payable of $14,600. the company desires to maintain an ending inventory balance equal to 15 percent of the next period’s cost of goods sold. jordan makes all purchases on account. the company pays 65 percent of accounts payable in the month of purchase and the remaining 35 percent in the month following purchase. required prepare an inventory purchases budget for april, may, and june. determine the amount of ending inventory jordan will report on the end-of-quarter pro forma balance sheet. prepare a schedule of cash payments for inventory for april, may, and june. determine the balance in accounts payable jordan will report on the end-of-quarter pro forma balance sheet.