Velara inc., a healthcare company owns 35% stake in the firm that supplies most of its raw materials. this encourages the suppliers to align its incentives with valara's needs. which of the following is being exemplified in this case? a. a distribution agreementb. a licensing agreementc. an equity allianced. a contractual alliance

Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. define the variable x to represent total marketing effort. a typical model that is used to predict demand as a function of total marketing effort is based on the power function: d = axb suppose that a is a positive number. different model forms result from varying the constant b. sketch the graphs of this model for b = 0, b = 1, 0< b< 1, b< 0, and b> 1. (we encourage you to use excel to do this.) what does each model tell you about the relationship between demand and marketing effort? what assumptions are implied? are they reasonable? how would you go about selecting the appropriate model?